Research paper Example | Topics and Well Written Essays - 2000 words

Research Paper Example The frames were set in a simple indoor background which was predominantly blue. Beside the two frames arranged one on top of the other was the name of the product in a vertical box bordering the whole height of page. The top of the said box the website the customer can check for additional information, SliderStyle.com was presented (Note: Due to the fact that the ad was used on 2003, the website is no longer connected to the product). In the lower part of the box, the brand name Kyocera, the model name Slider V5, and the network provider Virgin mobile were shown. The caption â€Å"do U slide?† was the main advertising line that focused on the sliding feature of the mobile phone model (Kyocera 34). The advertisement presented key elements important in a magazine advertisement such as visually appealing, targeting a specific audience, and intellectually stimulating. Analysis of the Kyocera Advertisement The study of a magazine advertisement is important to be able to determine t he different reasons and principles related to the moves undertaken by manufacturers and service providers in relation to improve the sales of products. Advertising is an important form of marketing communication to be able to make the product known to the target market (Kitchen 12). The Kyocera advertisement met the different factors pertinent to printed advertisements. One factor in a printed advertisement is the presentation. The Kyocera ad was presented in a visually attractive manner with the different elements contributing to the total impact of the ad such as the colored presentation, the male and the female model and how they look, the images in the ad, the information about the product and the different representations used. Advertising is an integration of the different principles of visual presentation and marketing techniques, thus, the term â€Å"integrated marketing communications† can be considered related to the presentation of the ad (Grove, Carlson and Dorsc h 37). Based on the work of Kitchen (2006), advertising is a synergy of multidisciplinary tools, procedures and principles (p.12). The visual effects in the advertisement aided in the successful presentation of the main impact. Specifically, this is the changes in the height of the male model as a corresponding representation of the compact and the slide-open form of the Kyocera Slider V5 mobile phone. This factor is the main selling point of the product which is versatility. Other factors contributed in attracting audience’s interest towards the advertisement. One is the visual presentation of the two almost identical frames. The upper frame was showing the male model as a short guy, the female model being taller and the mobile phone was in the compact form. The lower frame presented the male model as being taller than the female model, while the mobile phone was in its slide-open form. The two frames visually can be considered very similar to the game â€Å"spot-the-differ ence† which creates a relaxed feeling in relation to viewing the ad. The blue background added to the effect. Even the mood elucidated by the cool and relaxed male model created an impression that the product is for the audience with the same characteristics. The simplicity and the clean finish of the other frame served as the final missing element to the whole impact of the ad. Based on the study by Vanden Bergh and James (1990), â€Å"

Cochlear implants are a promising intervention for children who have Essay

Cochlear implants are a promising intervention for children who have hearing impairments. However, a fractious debate prevails c - Essay Example They believe that clinical trials have gray areas, which should be addressed before the implants are used on children. The varying viewpoints create a tug-of-war. Cochlear implants change the life of the deaf people in the mainstream society, but its gray areas in scientific research and clinical trials raise skepticism and arouse feelings the implants can destroy the deaf culture. The Cochlear Implant Debate Cochlear implants are the best solution for deafness in the current times. They are small electrical devices which in the inner ear. Cochlear implants stimulate the auditory nerves in the inner ear sending signals directly to the brain. According to James and colleagues (2005) and Papsin and Gordon (2007), cochlear implants can help children develop good language skills. They believe that implants at a young age stimulate the cochlear subsequently regaining its functions partially. In fact, cochlear implants preserve function of some ear cells. Gantz and colleagues point out ear preservation improves from 10% to 30% after cochlear implants. The deaf can live a normal life with cochlear implants. They can watch television, make calls and interact with other people freely. The self-esteem of the deaf improves remarkably allowing them to perform better in their school work and jobs. This has changed the lives of many people. Some who have made it to the university point out, they would not have made it that far without the implants (Blume, 2009). A study in an Australian school confirms children with cochlear implants improved in their school exams. They also interacted well with the other children improving their emotional and psychological wellbeing. Punch and Hyde (2011) also found out there was general acceptance of the children who got cochlear implants by other children. People who have experienced what it is to be deaf in a mainstream society appreciate Cochlear implants. Wilson and Dorman (2008) point out the deaf have major challenges communicating t o other people. They use the sign language which few people understand the meaning creating large communication barriers. Although cochlear implants improve the lives of many people, some deaf people detest them. The major school of though here is cochlear implant surgery pose major health risks. According to them, the surgery is done around sensitive body organs. Balkany and Gantz confirm cochlear implant surgery is done around major nerves, including those responsible for facial movements. Doctors performing the surgery may tough the nerves inappropriately by accident compromising their function. The face of the person would be inclined towards the side the surgery was done. In addition, the remaining good cells in the ears could be damaged leading to worse deafness or diseases (U.S Food and Drug Administration, 2013). Researchers and surgeons agree cochlear implants surgery risks infectious diseases like pneumococcal meningitis. Risks are high if the patient is not immunized agai nst the pneumococcal bacteria. Children are at higher risks of getting the condition compared to adults. Surgeons are cautioned to know the history of the patient well before starting the surgery. However, surgery cannot be delayed because a patient is not immunized against the pneumococcal bacteria (Medical and Healthcare Products regulatory Agency, 2013). It is worth noting cochlear implant beneficiaries have to live a cautious life. The implants are made of metals, which can set off alarm systems, metal

Effectiveness of Terrorism Campaigns

Effectiveness of Terrorism Campaigns Much of the theory surrounding terrorism states that it works as a communication strategy signalling the costs of not giving in to the coercers’ demands (Abrahms 2001). Bonnie Cordes goes against this way of thinking by saying that â€Å"although terrorism is often described as a form of communication, terrorists are rather poor communicators because the violence of terrorism is rarely understood by the public† (p.1). During the 70’s and 80’s the emergence of terrorism was used as a tool of coercion being the preferred choice in warfare in the hopes of furthering an Islamic group to being the main ruling power of a country. Many analysts have exposed terrorism as sometimes reaching the outlined goals while many others argue that terrorism depending on whether it uses guerrilla warfare or strikes on civilians, reaches no positive outcomes for the coercer. Much of the literature has focused on pre-Iraq and pre-Afghan conflicts both of which contained a lot of terrorism. We have now entered the twenty first century and at present the Middle Eastern countries are engulfed in numerous ideological and religious based wars. Different Islamic groups are fighting within their own countries to reach and end that sees their preferred religious group becoming the ruling governing party. As of this year terrorism against both civilians and military still remains the preferred tool of warfare. As terrorism has failed to wane in the present it is relevant to see whether its use has become any more positively coercive against the targeted country or state. Max Abrahms (2001) is a researcher who has delved in to terrorism data to uncover whether it is a useful tool in coercing governments to giving into groups’ demands. He first outlines two types of targeted conflicts – those that are guerrilla who take aim at military targets which are found to be the more successful at coercing governments into meeting demands. The second type is ones targeting civilians and these are less successful due to the perception that by targeting civilians the groups through their aggressive nature will be impossible to bargain and reason with. The goals the groups attempt to achieve are also indicative of future success. Maximalist goals are often not achieved whilst minimalist goals are. The aims of the group also need to be clear. Often outcomes goals are not easily understood as they are tied up in ideological or religious reasons. In this case outcomes are often not reached. Although terrorism was used frequently during the 80’s and 90’s terrorism specialists stated that the use of terrorism rarely achieved the outcome goals demanded of governments (Cordes et al., 1984 in Abrahms 2012). Abrahms (2012) finds that terrorist campaigns are an inherently unprofitable coercive tactic because governments resist complying when their civilians are the focus of substate attack. When Abrahms assessed the goals of terrorists he found two types; process goals and outcome goals. Process goals are a ploy to gain extra individuals to the group, to gain media attention, and financial support from likeminded people with attempts at hampering peace-processes and boosting morale. As we will see in examples from Iraq, their civil war is based on both types of goals. Their outcome goals are stated political goals which aim to overthrow the current Shia government and instil a caliphate leader of Sunni background. The difference between the two is the latter requires the compliance of the target government which at present is not happening under current Prime Minister Nouri al Maliki. In order to statistically test the effectiveness of terrorist campaigns Abrahms used a sample of 42 cases of terror attacks. He found that attacks carried out on civilians as done by Hamas versus ones carried out against a military such as the Tamil Tigers lead to differences in favour of the Tamil Tigers. The difference being governments tended to comply more often when attacks were not aimed at innocent people. Unlike guerrilla campaigns terrorist campaigns are seen as a losing political tactic (Abrahms 2012). He further expanded his study to include 125 campaigns carried out by 54 groups. Roughly half of the campaigns were guerrilla using their attacks on military personnel. He first looked at the Foreign Terrorist Organisations (FTO) capabilities and found certain criteria were relevant for future success. These included the peak membership size, the FTO life span; older groups had more highly developed organisational skills, whether or not the group received external support and lastly whether the group employed suicide missions as these enhanced the lethality of attacks, required additional manpower which enhances coercive effectiveness (Pare 2003, 2005). The target country’s capability was also a future predictor of a campaigns success, as a country with great capability was less susceptible to coercion (Drezner 1998, Hart 2000 in Abrahms 2012). Much of the terrorist activity used at present is within the Middle East and is being used in a civil war. In these cases the size of the objective is the key variable affecting the political outcomes of these substate campaigns (Abrahms 2006b, Pape 2003, 2005). In order for a government to make concessions to terror groups it is important they know what the objectives are. In the current literature there appears to be a general consensus on how governments rank political objectives. Campaigns found to have maximalist objectives seek to induce target governments into relinquishing their power or changing their ideology. Campaigns with limited objectives tend to not directly affect the government or its citizens fundamental way of life (Abrahms 2006b, George 1971). There is some research that finds FTO’s to be successful on certain occasions. Of the 125 campaigns Abrahms looked at, 38 successfully coerced the target country into at least partially complying with the policy demands. There is a clear difference however based on whether guerrilla tactics were used over terrorist attacks. The number is practically half of those that used guerrilla versus terrorism. The guerrilla campaigns which targeted the military accounted for 36 successful cases of coercion. The only case where terrorism partially succeeded on its policy demand was the highly publicised Spanish decision to withdraw from Iraq in response to the March 11 2004 Madrid train station bombings. Here the Moroccan Islamist group attacked Spanish commuters days before the prime ministerial election, helping to elect anti-war candidate who then fulfilled his pledge to bring Spanish troops home. However researchers tend to agree on the conclusion that the 11-M campaign was an outlie r. Regardless of terrorist capability, guerrilla groups appear to be the only group that achieve their political demands. Terrorist campaigns would therefore seem to be an ineffective coercive tool. Comparativists are finding that rebel campaigns against civilians in protracted civil wars reduce the likelihood of gaining compliance of either the government (Fortna 2008) or the local population (Kalyvas 2006) again which can be observed from an Iraq perspective. The PM Maliki has consistently resisted the demands of the terrorist groups while also condemning all attacks. Equally, studies assessing the media coverage of terrorism, consistently finds that it seldom amplifies the political demands of its perpetrators. Equally the coverage is portrayed as acts of senseless bestiality (Hewitt 1993 p.52). Less than 10% of coverage sided with the grievances of the terrorists (Kelly Mitchell 1984p. 287). Lastly, the number of people killed is always higher for civilians than against assaults on a military in guerrilla campaigns. Putting terrorism into context and taking the year 2012 as an example, there were a total of 6771 attacks worldwide resulting in over 11,000 deaths and more than 21,000 injuries (state.gov). Of these attacks civilians were the biggest victims accounting for 2073 lives. Police fatalities accounted for 1700 while government staff accounted for 971. Military personnel only accounted for 379 (sate.gov) despite the research carried out by Abrahms suggesting that for terrorist groups to achieve any success being determined by attacks carried out on military staff. In January alone Iraqi terrorist groups were responsible for the brutal deaths of over 1300 people (state.gov). Globally, Iraq ranks second in the total number of attacks combined in the year 2012 however they are number one for the amount of people killed (2436), the greatest number seen since 2006-2008 civil war. As previously mentioned, the Middle East is geographically the mostly heavily concentrated area of terrorist attacks even though the attacks occur in 85 countries. The highest proportion of attacks occurred in Pakistan, Iraq and Afghanistan with over half the occurrences happening in these countries. Of the targets aimed at 2073 out of 7467 are civilians whilst police account for 1699, government 971 and military comes at 379 after business at 480. In Iraq just over 27 percent of attacks were targeted at civilians whilst 24 percent against police. Journalists were targeted most frequently in Somalia (26%), Pakistan (18%) and Syria (13%). Taking Iraq as an example and using Max Abrahms criteria for successful campaigns the following will outline whether after all these years terrorism really is the only viable way of coercing governments to a groups demands. State.gov reports that like Pakistan over 81% of attacks in Iraq are attributed to unknown perpetrators. The remaining attacks were identifies as those belonging to Al Qaeda in Iraq (AQI) or The Islamic State of Iraq and the Levant (ISIL). Terrorism in Iraq was identified as some of the most lethal with three out of 10 being the most lethal of 2012. Although a single attack on any given day would be severe in Iraq there was often a concentrated and coordinated attacks that happened across the same day at multiple different locations. One particular day there were 30 attacks across the country. The tactics and targets were highly concentrated with more than 6 percent of all attacks targeted at either innocent civilians and property or police. An additional 10 perce nt were targeted at government officials. Over 80 percent of the attacks were bombings. Worldwide the perpetrators that accounted for the most fatalities were the Taliban (1842) with Al Qaeda in Iraq and the ISIL coming in third (892). Of the tactics used bombing was the most preferred choice accounting for 65 percent used worldwide. At present the U.S. Department of State Bureau of Diplomatic Security (OSAC) reports that the main target of terror in Iraq are government personnel and assets. Due to the groups protracted attempts at overthrowing the democratically elected Iraqi government and replacing it with a Sunni led Islamic caliphate such as in Iran. In 2013 9571 Iraqi civilians were killed and 2006 since the beginning of this year according to Iraq Body Count (Counterpunch). At present ISIS is taking over Sunni populated areas such as Fallujah and Mosul, this however is not getting the media attention that is required due to the threats and attacks on journalists, of which five have been killed since October last whilst over 40 have fled to Kurdistan and Turkey (Counterpunch). There has been a major increase in the occupation of Sunni led groups such as ISIS taking control over Sunni Iraq however the government seems to be struggling to regain control. Shia civilians continue to be killed en masses however the biggest problem is finding the whereabouts of the groups. Civilian deaths appear to have outnumbered military fatalities despite the fact that research has shown this type pf warfare to be ineffective in achieving any coercive outcomes. Despite thousands of Shia’s being mortally wounded Iraq’s Prime Minister Nouri al-Maliki has numerous times stated that he â€Å"will not enter negotiations with terrorists† saying â€Å"that crushing terrorists is one of the priorities of the current Iraqi government†. He further explained why negotiating with these groups (ISIL/Al Qaeda) would be futile saying these groups are not and will not be a negotiating side†. He went on to stress that â€Å"whichever side that is not opposed to terrorist groups, is not worthy of partnership in running the country’s affairs†. (REF) At present the Iraqi army has been working closely with both ethnic and local police in the al-Anbar province in an attempt to defeat the terrorists and al-Qaeda. The fighting is due to divisions between the Sunni and Shia population remaining after the civil war. Prior to which the Sunni minority were leading the country through Saddam Hussein. Add to this also the Kurdish minority who also want a say in how the country is governed. Sunni’s accuse the current government of exclusion despite their presence in parliament. The government ignored a protest in December 2013 stating that it was a ploy for the sectarian and territorial division of the country (REF). In November 2010 a power sharing agreement was made between all three parties however the Sunnis felt the government was marginalising them by having more Shia representatives. The cultural divisions appear too difficult for the government to handle which has led to the current uprising in the country and their inability to handle the security crisis. Although the massacring of civilians has proven ineffective in the past, 8,000 people died in 2013 of which most of them were civilians. Abrahms outlined the possible coercive abilities of groups being dependent on the outcome or process goals. For ISIL and al-Qaeda, process goals have managed to garner some support from the mainly Sunni peoples and they have been receiving funding from external sources such as Iran who are happy to help out the opposition in order to create instability within the Sunnis. Recruits were increased during the past number of years and the group is claimed to have 2500 members. Although the groups hope for media attention, as Abrahms has pointed out this is seldom in favour of the group’s plight and this has been the case in Iraq. Journalists are afraid to print negative stories in fear of their lives with many as shown fleeing to neighbouring countries. Equally, when looking at the outcome goals which is looking at what the group wishes to achieve politically they are aiming for maximalist goals that are not so much based on territory alone but rather a forceful attempt at overthrowing a government in the hopes of dividing the country into sectarian divisions based on ideological and religious goals of transforming he country into a Shia state following Sharia Law. These goals have proved to be impossible to achieve whether peaceful or violent means are attempted due in part to the lack of compliance of the current government. Iraq’s capabilities also are strong with the US having trained them and provided them with numerous arms and ammunition and vehicles (REF). The higher the capability the less susceptible the target country is. The size of the objective is a key variable in the future success of the group. As can be seen in the Iraq example the objectives are vast which makes the likelihood of any concessions highly unlikely.

Initial response to Malcolm X and Black Rage Essay

In the essay, Cornel West tries to explain how Malcolm X’s â€Å"Black Rage† articulation wasn’t directed at white americans only, but also to black americans who view their lives and minds through what West describes as â€Å"White lenses†. West also claims that Malcolm X’s idea of â€Å"psychic conversation† would promote blacks to turn that rage to love and appreciation of their own culture and self worth. Another claim West mentions is that the idea of psychic conversation struck fear into black professionals, due to their constant surrounding of white social circles, but at the same time understand the idea precisely for the exact same reason. West compares these kind of individuals to Du Bois’s idea of â€Å"double consciousness†. Blacks living between their own live and whites, never settle in either, yet crave acceptance mainly from whites. ! West also believed that Malcolm X viewed black equality as a farfetched possibility due to the majority of white racists, and black victims of democracy. What interests me the most is that Malcolm X feared cultural hybridity even though he, himself, comes from a hybrid culture. But eventually Malcolm X began to slowly remove that fear after looking into the acceptance of humanity regardless of race, class, or gender in the Islamic regimes of Muslims in the Middle East. In the end of the essay, West thinks that future generations should take Malcolm X’s â€Å"black rage† and â€Å"psychic conversation† as an example of rejection to any sorts of inequality. I strongly agree with West’s idea to follow such examples in order to achieve change in human equality and acceptance.

Casablanca analysis

Lund and Captain Renault arriving at the airport to supposedly send Victor Laszlo off to Lisbon, Portugal. Rick Blaine meanwhile plans to send ‘Sis off with her husband. The night before alls had c unfrosted Rick In his deserted cafe about the letters of transit and tries to force him at gunpoint to give them to her, but gives up saying she's unable to due to her still loving him.She explain ins why she oft him without explanation which was because she felt she had to tend to her Ill huh spans who she had believed to have died escaping trot a concentration camp. Rick agrees to h alp leading her believe she will stay with him when Laszlo leaves. Laszlo shows up after narrowing escaping a police raid, and tries to persuade Rick to use the letters to take alls to safe TTY. When Renault arrives with an arrest warrant, Rick convinces him to release Laszlo by promo sing to set him up for the more serious crime of being in possession of the letters of transit.Rick then forces him at g unpoint to assist in their escape. Upon arrival to the airport, Rick does NT give alls much of a choice to either board the plane with Laszlo or stay with him believing that she would regret it and that she needs to help Laszlo with his work. This choice is set up as her either sacrificing her love with Rick & leaving to be honorable for staying in her marriage or staying with him for uncertain future. The former option is emotionally satisfying as an end to thee r relationship s It's filled with honor, grace and dignity.It's the ultimate resolution to their dilemma after having the perfect affair in Pans and then their bad timed reunion. Alga's â€Å"choice† at the end of the film Is not a matter of right or wrong. Whether or not alls chooses to stay In her marriage SSH old not be a matter of It being the right or wrong choice, rather It's her own personal decision w nether or not to choose to be happy and that would not have affected future events In a general SE nose.

Language Is A Process Of Free Creation - 919 Words

â€Å"Language is a process of free creation; its laws and principles are fixed, but the manner in which the principles of generation are used is free and infinitely varied† (Chomsky). Throughout several cultures, each has their own set of ideas and rules for its language. One language could have several variations of the same sentence structure, grammar, or word definitions. In school, students are taught that language can only be communicated effectively through the proper use of language. This leads to the development of descriptivism and prescriptivism. The use of â€Å"proper† language is expected in effective communication, although understanding a language is guided by one’s own perception, cultural influences, and one’s own ability to adapt. Descriptivism is nonjudgmental approach to language that focuses on how it is actually spoken and written. Prescriptivism is the attitude that one variety of language is superior to other variations, this attitude leans toward â€Å"proper† or â€Å"correct† grammar usage. A person who typically believes that language can be varied or unique without being ineffective is known as a descriptivist, while a person who is known as a prescriptivist believes that language can only be communicated one way to be fully understood. (Merriam Webster). Perception can be affected by what the social norm is at the time. Tone of voice, fluency, pronunciations, and colloquialism affects the understanding of language thus affecting an individual’s perception.Show MoreRelatedLinux Based Systems Are Modular Unix Like Oss Build A Large Part Of Its Component1396 Words   |  6 PagesLinux based systems are modular Unix-like OSs build a large part of its component from 1970s and 1980s UNIX principles. 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Dirty Facts About Samples of Essay Format Revealed

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