Research paper Example | Topics and Well Written Essays - 2000 words

Research Paper Example The frames were set in a simple indoor background which was predominantly blue. Beside the two frames arranged one on top of the other was the name of the product in a vertical box bordering the whole height of page. The top of the said box the website the customer can check for additional information, SliderStyle.com was presented (Note: Due to the fact that the ad was used on 2003, the website is no longer connected to the product). In the lower part of the box, the brand name Kyocera, the model name Slider V5, and the network provider Virgin mobile were shown. The caption â€Å"do U slide?† was the main advertising line that focused on the sliding feature of the mobile phone model (Kyocera 34). The advertisement presented key elements important in a magazine advertisement such as visually appealing, targeting a specific audience, and intellectually stimulating. Analysis of the Kyocera Advertisement The study of a magazine advertisement is important to be able to determine t he different reasons and principles related to the moves undertaken by manufacturers and service providers in relation to improve the sales of products. Advertising is an important form of marketing communication to be able to make the product known to the target market (Kitchen 12). The Kyocera advertisement met the different factors pertinent to printed advertisements. One factor in a printed advertisement is the presentation. The Kyocera ad was presented in a visually attractive manner with the different elements contributing to the total impact of the ad such as the colored presentation, the male and the female model and how they look, the images in the ad, the information about the product and the different representations used. Advertising is an integration of the different principles of visual presentation and marketing techniques, thus, the term â€Å"integrated marketing communications† can be considered related to the presentation of the ad (Grove, Carlson and Dorsc h 37). Based on the work of Kitchen (2006), advertising is a synergy of multidisciplinary tools, procedures and principles (p.12). The visual effects in the advertisement aided in the successful presentation of the main impact. Specifically, this is the changes in the height of the male model as a corresponding representation of the compact and the slide-open form of the Kyocera Slider V5 mobile phone. This factor is the main selling point of the product which is versatility. Other factors contributed in attracting audience’s interest towards the advertisement. One is the visual presentation of the two almost identical frames. The upper frame was showing the male model as a short guy, the female model being taller and the mobile phone was in the compact form. The lower frame presented the male model as being taller than the female model, while the mobile phone was in its slide-open form. The two frames visually can be considered very similar to the game â€Å"spot-the-differ ence† which creates a relaxed feeling in relation to viewing the ad. The blue background added to the effect. Even the mood elucidated by the cool and relaxed male model created an impression that the product is for the audience with the same characteristics. The simplicity and the clean finish of the other frame served as the final missing element to the whole impact of the ad. Based on the study by Vanden Bergh and James (1990), â€Å"

Cochlear implants are a promising intervention for children who have Essay

Cochlear implants are a promising intervention for children who have hearing impairments. However, a fractious debate prevails c - Essay Example They believe that clinical trials have gray areas, which should be addressed before the implants are used on children. The varying viewpoints create a tug-of-war. Cochlear implants change the life of the deaf people in the mainstream society, but its gray areas in scientific research and clinical trials raise skepticism and arouse feelings the implants can destroy the deaf culture. The Cochlear Implant Debate Cochlear implants are the best solution for deafness in the current times. They are small electrical devices which in the inner ear. Cochlear implants stimulate the auditory nerves in the inner ear sending signals directly to the brain. According to James and colleagues (2005) and Papsin and Gordon (2007), cochlear implants can help children develop good language skills. They believe that implants at a young age stimulate the cochlear subsequently regaining its functions partially. In fact, cochlear implants preserve function of some ear cells. Gantz and colleagues point out ear preservation improves from 10% to 30% after cochlear implants. The deaf can live a normal life with cochlear implants. They can watch television, make calls and interact with other people freely. The self-esteem of the deaf improves remarkably allowing them to perform better in their school work and jobs. This has changed the lives of many people. Some who have made it to the university point out, they would not have made it that far without the implants (Blume, 2009). A study in an Australian school confirms children with cochlear implants improved in their school exams. They also interacted well with the other children improving their emotional and psychological wellbeing. Punch and Hyde (2011) also found out there was general acceptance of the children who got cochlear implants by other children. People who have experienced what it is to be deaf in a mainstream society appreciate Cochlear implants. Wilson and Dorman (2008) point out the deaf have major challenges communicating t o other people. They use the sign language which few people understand the meaning creating large communication barriers. Although cochlear implants improve the lives of many people, some deaf people detest them. The major school of though here is cochlear implant surgery pose major health risks. According to them, the surgery is done around sensitive body organs. Balkany and Gantz confirm cochlear implant surgery is done around major nerves, including those responsible for facial movements. Doctors performing the surgery may tough the nerves inappropriately by accident compromising their function. The face of the person would be inclined towards the side the surgery was done. In addition, the remaining good cells in the ears could be damaged leading to worse deafness or diseases (U.S Food and Drug Administration, 2013). Researchers and surgeons agree cochlear implants surgery risks infectious diseases like pneumococcal meningitis. Risks are high if the patient is not immunized agai nst the pneumococcal bacteria. Children are at higher risks of getting the condition compared to adults. Surgeons are cautioned to know the history of the patient well before starting the surgery. However, surgery cannot be delayed because a patient is not immunized against the pneumococcal bacteria (Medical and Healthcare Products regulatory Agency, 2013). It is worth noting cochlear implant beneficiaries have to live a cautious life. The implants are made of metals, which can set off alarm systems, metal